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The
Paula Young customer finds fashion wigs and hair pieces that suit
her lifestyle – products that are natural-looking, comfortable and
stylish. Fresh, updated designs and practical product innovations
have helped make us the industry leader. WhisperLite® fiber and improved
lightweight construction have enabled us to create The Lightest Wigs
Ever. A wider range of sizes assures a secure, comfortable fit. Fashion
hair pieces, headbands and add-ons offer quick, easy versatility.
And that’s just the beginning – more exciting ideas are already in
development. The Paula Young team works hard to gain the loyalty of its customers and has earned its standing as the number one choice for fashion wigs and hair pieces. Paula Young is well positioned to take advantage of the demographic trends of the baby boomer market. Its current customers are living longer, and the huge population explosion of the Baby Boom generation is becoming increasingly more interested in wigs. Our catalog and websites offer customers convenience, privacy, moderate price and broad selection. |
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Especially
Yours® offers a wide assortment of fashionable, versatile wig
and hair piece styles and apparel for the fashion-conscious African-American
woman. From special occasion to everyday wear, Especially Yours has
hair fashions for everyone – easy synthetic styles, human hair designs,
falls and headband styles, fashion add-ons, hair pieces and clip-in
extensions. As the market leader in these product categories for the African-American community, Especially Yours continues to set the trends in contemporary hair design, with exclusive signature collections from celebrities Patti LaBelle and Diahann Carroll. Like Paula Young, Especially Yours has further enhanced its product line with revolutionary innovations including WhisperLite® fiber, a wider range of sizes, and new approaches to color blends and highlights. Since the Especially Yours customer views wigs and hair pieces as fashion necessities, our catalog and websites exhibit tremendous growth potential. Though African-American women comprise only 13 percent of the total female population in the United States, this target audience purchases more than 50 percent of all retail wig units sold to women. While retail stores have traditionally been the channel for these purchases, catalog and Internet channels are experiencing the fastest growth. Especially Yours also offers an exciting apparel collection that features top quality designs at affordable prices. This line includes everything from flowing caftans and casualwear to elegant suits, dresses and accessories by some of the industry’s top designers, including Justin Taylor™, Lisa Rene’™ and ML Studio by Milano™. Especially Yours has produced strong sales growth by demonstrating to its customers that a quality catalog and Internet shopping experience can provide the convenience, privacy, selection and value they are looking for. |
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WigShop.com is the ultimate
resource for premium wigs and hair pieces. Launched in 2005 WigShop.com's
collection offers a variety of wig sizes, styles and colors to help
customers easily find what they are looking for. WigShop.com has
earned a reputation for excellence based on the quality of their
products, customer service and the unwavering integrity underlying
all business practices. |
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Salon Silhouettes® is our wholesale program which markets extensions, wigs, hair pieces and accessories to salons and other retail outlets. The program provides clients with everything they need to sell our hair fashions, including catalogs, posters and merchandising displays. Clients are kept up-to-date regularly on current product offerings as well as special marketing promotions. And, with no inventory commitments or minimum orders, they can enjoy risk-free, hassle-free service. | ||
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Daxbourne International is the leading supplier of extensions, wigs and hair pieces in the UK. Through a distribution network incorporating wholesale, mail order and retail stores and concessions, the company leverages its different brands to serve the entire women’s hair fashion market, from younger, fashion-conscious women to more mature women. The highly successful mail order Jacqueline Collection focuses on the more mature woman, while the new and exciting HotHair brand specializes in more youthful, fashionable styles. Natural Image is the company’s main wholesale brand, carrying a complete range of styles that cater to all age groups. Daxbourne also operates a UK Paula Young mail order business. | ||
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Western Schools competes aggressively in the US market for health care professionals continuing education courses via its catalog and website, and distinguishes itself from its competitors by offering professional, convenient home study courses at affordable prices. As the value of continuing education grows nationwide, so does interest in both text-based and online home study. The Western Schools website takes home study to a new level, allowing professionals to download over 150 online courses in a range of disciplines, take exams, have the exams graded, and earn continuing education credits, all online. | ||
